Brand resilience in the energy sector: How energy brands break through!

Our Brand Resilience Index shows that energy suppliers are currently particularly vulnerable to customer losses: they suffer from low price tolerance and a high willingness to switch providers. In our special report, we therefore take a close look at the brands in the German energy market: we show how brands such as E.ON, EnBW and Vattenfall are performing – and which positioning strategies help them to become more crisis-proof.