Glimpse of the future

11. Sep 2024 Article Sustainability Innovation New Growth

Seismograph for a sustainable economy - How a return to true entrepreneurial spirit can help us move forward

What drives us

We provide impulses with topics that are relevant to us and develop visions for desirable futures. Be inspired by our thoughts and discover our content in the form of (press) articles, videos, studies, podcasts, and news.

New growth

Jasmin Seitel und Lea-Sophie Karle.

10. Sep 2024 News People & Culture

Female power at diffferent: Two business units under new management

Zukunftsfähigkeit by Design

11. Sep 2024 Article Innovation Sustainability New Growth

Sustainability by design - How we at diffferent are positioning ourselves to be resilient and future-proof

30. Jul 2024 News New Business New Growth

Achieving new growth together: diffferent and Dr Hauschka develop growth strategy

Transformation

Eine lebenswerte Zukunft braucht mutige Protagonist:innen.

24. Apr 2024 Article Transformation New Growth

The First 100 Days Leadership Workbook

Magic Moves: Widerstand kann als wertvolle Ressource genutzt werden.

24. Apr 2024 Article Transformation

Skepticism as an opportunity: The 6 magic moves to use resistance as a driver for change

Die KI-Beziehung.

6. May 2024 Article Transformation Digital Innovation

With People and AI to Success: How Companies Gain Real Competitive Advantages

Sustainability

Neues Wachstum auf unserer Dachterasse.

31. Jul 2024 Article Sustainability People & Culture

How you as a company can promote biodiversity

Wirtschaftlicher Erfolg muss neu gedacht und weiterentwickelt werden - eine abstrakte weiße Spirale.

6. Dec 2023 Article Sustainability

Rethinking economic success

26. Sep 2023 Article Sustainability

How sustainability managers are getting ready for CSRD

Other Articles

6. Dec 2024 Press Article New Growth

Recommendations from Paul End (DE)

4. Nov 2024 Press Article New Growth Transformation

Paul End: “A skillful movement in between spaces (DE)

22. Oct 2024 Press Article Transformation New Growth Sustainability

How do you deal with equity in your agency? (DE)

25. Sep 2024 Press Article Sustainability Transformation New Growth

Sustainability is downright rejected by some companies (DE)

Für eine gelungene Transformation braucht es ein Verständnis für die systemischen Zusammenhänge.

11. Sep 2024 Study Sustainability New Growth Transformation

The six levers of sustainable transformation

11. Sep 2024 Press Article People & Culture

diffferent welcomes two new business partners (DE)

11. Sep 2024 Press Article People & Culture

diffferent places two ventures under new management (DE)

11. Sep 2024 Press Article People & Culture

Jasmin Seitel and Lea-Sophie Karle take on management roles at diffferent (DE)

Glimpse of the future

11. Sep 2024 Article Sustainability Innovation New Growth

Seismograph for a sustainable economy - How a return to true entrepreneurial spirit can help us move forward

4. Sep 2024 Press Article Sustainability Brand New Growth

Wie Unternehmen Verantwortung und Unternehmensstärke vereinen

1. Aug 2024

Growth strategy for Dr Hauschka (DE)

31. Jul 2024 Press Article New Business

Dr Hauschka and diffferent develop growth strategy (DE)

30. Jul 2024 Artikel Neues Wachstum New Business

Dr Hauschka awards strategy account (DE)

30. Jul 2024 Presseartikel

How the EU wants to become circular (DE)

11. Jul 2024 Press Article Sustainability People & Culture

10 lessons learnt for designing nature-friendly company spaces (DE)

27. Jun 2024 Press Article Brand New Growth

Posture marketing like Oatly, Patagonia & Co: it all comes down to these three steps (DE)

17. Jun 2024 Press Article New Business New Growth

DB Fahrwegdienste hires Diffferent as strategic consultant (DE)

17. Jun 2024 Presseartikel Brand

Diffferent: "Sponsorship needs a new standard" (DE)

17. Jun 2024 News New Business New Growth

New business: DB Fahrwegdienste and diffferent launch strategic cooperation

Paul End, der neue Geschäftsführer von diffferent.

29. May 2024 News People & Culture

diffferent relies on a breath of fresh air from its own ranks: Paul End promoted to Managing Director, Kristina Bonitz leaves

8. May 2024 Press Article Sustainability New Growth

We don't save the planet after work (DE)

8. May 2024 Press Article Innovation Transformation

Shaping the future instead of managing crises: How CMOs use strategic foresight to whet the appetite for tomorrow (DE)

Inspirierende Impulse.

30. Apr 2024 News Sustainability Innovation Brand Transformation New Growth

Sign up for the diffferent newsletter (DE)

24. Apr 2024 Transformation

Beyond Transformation Blueprint - Five contributions from the organization that were crucial to our transformation

Radikale Kreativität lässt neue Visionen erblühen.

24. Apr 2024 Transformation Sustainability Innovation New Growth

Radical creativity and new narratives: Why we should rethink strategy work

Der Action Plan für Sustainability Manager

4. Apr 2024 Article Sustainability New Growth Transformation

100 + 1 day action plan for sustainability managers (DE)

Quallen sind ein gutes Vorbild aus der Natur für Effizienz.

4. Apr 2024 Article Sustainability New Growth

Building effective sustainability teams - with concept maps to download

12. Mar 2024 Press Article Transformation New Growth

fix the system not the women (DE)

12. Mar 2024 Press Article Transformation New Growth

Five statements on International Women's Day: "There's more to it" (DE)

5. Mar 2024 Press Article Transformation New Growth

Six real game-changers for leading with impact (DE)

28. Feb 2024 Press Article Digital Innovation New Growth

Business-Ökosysteme als Schlüssel zur Wettbewerbsfähigkeit

Die Aufgaben für Nachhaltigkeitsverantwortliche werden immer anspruchsvoller. Wir helfen, den richtigen Fokus zu finden.

22. Feb 2024 News Sustainability Neues Wachstum

Digitales Praxis-Event: Nachhaltigkeits-Navigator

22. Feb 2024 Press Article Digital New Growth

"We mustn't subordinate everything to AI" (DE)

16. Feb 2024 Press Article Digital Transformation Brand

Germany's digital healthcare journey: creating trust and building brands (DE)

15. Feb 2024 Press Article Digital

German Digital Award with dual leadership for the first time: Stefan Mohr and Kristina Bonitz head the jury

15. Feb 2024 Press Article Digital

German Digital Award with double jury leadership for the first time (DE)

10. Jan 2024 Presseartikel

Five trends in corporate management for 2024 (GER)

3. Jan 2024 Presseartikel

Creative Minds - Episode 10: Kristina Bonitz (GER)

6. Dec 2023 Press Article Innovation Digital

Why we need responsible innovation instead of naive tech optimism (GER)

1. Dec 2023 Press Article Sustainability Transformation

The right setup for sustainability teams (GER)

1. Dec 2023 Press Article Brand

Inspiration for marketing - marketing talent 2023 (GER)

6. Nov 2023 Press Article Brand

What the ideal CMO should bring to the table (GER)

2. Nov 2023 Press Article Transformation

Error culture: get up, learn, move on (GER)

20. Oct 2023 Press Article Sustainability Digital

How ESG data management pays off for companies (GER)

4. Oct 2023 Press Article Sustainability Innovation

Creating new growth (GER)

Vertreter:innen der Gen Z mit Demo-Schildern in der Hand auf denen stehen: enough; listen to us; do your part; stop pollution

27. Sep 2023 Study Brand Sustainability

How brands are making an impact through partnerships with aid organizations and gaining the trust of Gen Z

26. Sep 2023 Press Article Sustainability New Business

Green Tech: Cooperation for more innovation (GER)

7. Sep 2023 Press Article Transformation Innovation

How courageous strategy work helps companies move forward in uncertain times (GER)

9. Aug 2023 Press Article People & Culture

You need to know these 40 industry heads under 40 (GER)

4. Aug 2023 Press Article Digital Transformation

How feminine values can change digital business models (GER)

24. Jul 2023 Press Article Innovation

AI as a coach, mentor and sparring partner - a self-experiment (GER)

19. Jul 2023 Article Digital Innovation

How feminine values can change digital business models

18. Jul 2023 Press Article New Growth Transformation

Letter to my younger self (GER)

10. Jul 2023 Press Article Sustainability

Report becomes mandatory! Well prepared in 7 steps (GER)

Mann hält lila Pfeil mit der Aufschrift Mut

25. Apr 2023 Article New Growth

New Growth Organization - We rethink strategy consulting

Kristina Bonitz, CEO von diffferent, im Interview über die neue Organisationsstruktur von diffferent

25. Apr 2023 Video Transformation

New Growth Organization - We are rethinking strategy consulting

Tim Schneidermeier von diffferent im Interview über New Mobility Ecosystems

20. Apr 2023 Video Innovation Transformation

New Mobility Ecosystems

30. Mar 2023 Press Article People & Culture

FEIERABENDMACHER Own a big, cuddly dog (GER)

Michael Fleck von diffferent im Interview über Circular Business Models

28. Mar 2023 Video Sustainability Transformation

Circular Business Models

Frau mit Maske und in weißem Kittel begutachtet kleinen Gegenstand in Labor

23. Mar 2023 Article New Growth

The human being at the center - New Growth through diverse health

21. Mar 2023 Press Article

We are all minorities (GER)

Seitenansicht von Elisa Müller von diffferent im Interview über Business Ecosystems - Kooperation für mehr Innovation

14. Mar 2023 Video Innovation

Business Ecosystems - collaborating for more innovation

Birgit Maier und Maria Meermeier von diffferent im Interview über Diversity Driven Innovation

7. Mar 2023 Video Innovation

Diversity Driven Innovation

6. Mar 2023 Press Article Innovation

3 tips for business model innovations (GER)

Janek Nahm und Paul End von diffferent im Interview über Geschäftsmodell-Innovation

1. Mar 2023 Video Innovation

Tomorrowing Your Growth - Business model innovations

zerknüllte Papierkugel vor beigem Hintergrund

23. Feb 2023 Article Sustainability Innovation Transformation New Growth

How companies are driving new growth through circular economy

Gelbes Sofa steht vor grauer Wand

15. Feb 2023 Article

The Future of New Growth

Kristina Bonitz, CEO von diffferent, im Interview über new growth leadership

14. Feb 2023 Video People & Culture

New Growth Leadership with Kristina Bonitz

3. Feb 2023 Press Article Innovation

Companies need innovations during the crisis (GER)

Eine weiße Papp Box auf einem Tisch

2. Feb 2023 Article New Growth Innovation

The Return On Intuition (R.O.I.)

Karte aus Blasen die Dimensionen von neuen Wachstumsmöglichkeiten mit diffferent zeigt

16. Jan 2023 Article New Growth

New Year - New Growth

15. Jan 2023 Press Article Innovation

COURAGE TO SHAPE IN TIMES OF CRISIS - When doing nothing is not an option (GER)

16. Dec 2022 Press Article Innovation

Sitting out is not an option (GER)

15. Dec 2022 Press Article New Growth Innovation

Stefanie Kuhnhen about Diffferent: Beautifully diffferent! (GER)

13. Dec 2022 Podcast Neues Wachstum Innovation

Whats Next Agencies - Radikalität

Eine Frau arbeitet Hybrid mit ihrem Laptop an einem Tisch in schwarz-weiß

8. Dec 2022 Digital Transformation

Hybrid Work - Shape the future work environment now!

Logos von diffferent, der Strategieberatung für neues Wachstum, und Miele vor weißem Hintergrund

23. Nov 2022 News New Business

Pitch win: diffferent wins Miele strategy pitch

23. Nov 2022 Press Article New Business

Berlin, Diffferent wins Miele strategy pitch (GER)

23. Nov 2022 Press Article New Business

diffferent wins Miele strategy pitch (GER)

23. Nov 2022 Press Article New Business

Diffferent wins two strategy accounts at Miele (GER)

23. Nov 2022 Press Article New Business

Diffferent comes out on top in Miele's strategy pitch (GER)

23. Nov 2022 Press Article New Business

Miele has decided in the strategy pitch (GER)

23. Nov 2022 Press Article New Business

Miele strategy budget goes to Syzygy/Diffferent (GER)

23. Nov 2022 Press Article New Growth

What comes after female finance? Financial products for all people (GER)

zwei Hände berühren sich

9. Nov 2022

Diverse Design Lab

Logos von diffferent, der Strategieberatung für Neues Wachstum und dem Autobauer Nio auf weißem Hintergrund

8. Nov 2022 News New Business

New business after winning pitch: car manufacturer NIO goes for diffferent

8. Nov 2022 Press Article New Business

Diffferent accompanies car manufacturer NIO in Germany (GER)

8. Nov 2022 Press Article New Business

Diffferent supports Nio with its market entry in Germany (GER)

8. Nov 2022 Press Article New Business

Nio goes for Diffferent (GER)

21. Oct 2022 Press Article New Growth

Bonitz: "Female leadership is a difficult concept"

14. Oct 2022 Press Article Transformation

These are the ingredients of true collaboration (GER)

14. Oct 2022 Innovation

Tomorrowing your Growth

13. Oct 2022 Press Article New Growth

Diversity is an opportunity for growth (GER)

Kleine grüne Pflanzen werden gegossen

15. Sep 2022 Sustainability People & Culture

Green change: good sustainability management creates cultural change

13. Sep 2022 Press Article Transformation People & Culture

Pioneer for a decentralized and contemporary management model (GER)

6. Sep 2022 Press Article Innovation Sustainability

Why a strategy can be seen as a pact for the future (GER)

Personen des Team Lead Circle von der Strategieberatung diffferent

30. Aug 2022 News Transformation People & Culture

diffferent establishes Team Lead Circle

30. Aug 2022 Press Article People & Culture Transformation

Diffferent introduces new leadership model (GER)

30. Aug 2022 Press Article Transformation People & Culture

Why there are now 16 bosses at Diffferent (GER)

10. Aug 2022 Press Article Innovation

Why innovations need to be more than just convenient (GER)

Euromünzen liegen vor einem umgefallenen Glasgefäß

4. Jul 2022 Article New Growth

Financial empowerment as a means for New Growth in the banking sector

28. Jun 2022 Press Article Sustainability

How we can get future generations to the decision-making table today (GER)

23. Jun 2022 Press Article Innovation Sustainability

"Every day counts" (GER)

14. Jun 2022 Press Article People & Culture

Ex-RTL radio manager Elisa Müller moves to the consulting side (GER)

13. Jun 2022 Press Article People & Culture

Elisa Müller becomes Head of Business Development at Diffferent (GER)

13. Jun 2022 Press Article People & Culture

diffferent joins forces with RTL radio manager (GER)

13. Jun 2022 Press Article People & Culture

Müller becomes Head of Business Development at Diffferent (GER)

CEO der Strategieberatung diffferent Kristina Bonitz lehnt an einer Wand und schaut in die Kamera

10. Jun 2022 News People & Culture

Kristina Bonitz CEO of strategy consultancy diffferent since June 1

3. Jun 2022 Press Article People & Culture

Alexander Kiock steps down as Co-CEO of Diffferent (GER)

27. May 2022 Press Article Sustainability

Why the circular economy is a unique opportunity for retailers (GER)

27. May 2022 Press Article Transformation

How D2C concepts also lead to success in over-the-counter retail (GER)

5. May 2022 Press Article Innovation

From our own strength to genuine innovation (GER)

2. Apr 2022 Press Article Innovation Sustainability

Countering the competition: short-term euphoria vs. sustainable effects (GER)

1. Apr 2022 Press Article Brand

The purpose dilemma (GER)

31. Mar 2022 Press Article Sustainability Transformation

Sustainability in companies - promoting cultural change (GER)

14. Mar 2022 Press Article Sustainability

Green change generates new growth opportunities for banks (GER)

Person im schwarzen Anzug vor schwarzem Hintergrund tippt auf ein Handy

10. Mar 2022 Article Brand

9 questions, 9 answers: How customer experience becomes a business driver

9. Mar 2022 Press Article Brand Innovation Transformation

Retail as the linchpin (GER)

9. Mar 2022 Press Article Brand Digital

Social commerce experts you should know (GER)

25. Feb 2022 Press Article Sustainability Transformation

Sustainability needs a cultural transformation (GER)

23. Feb 2022 Press Article Sustainability Brand

CO2 compensation: OWM and Diffferent publish overview (GER)

23. Feb 2022 Press Article Sustainability Brand

OWM and Diffferent provide an overview of sustainable media planning (GER)

23. Feb 2022 Press Article Sustainability Brand

OWM and Diffferent realize green media tool (GER)

Person sitzt auf altem Röhrenfernseher in Blumenwiese

22. Feb 2022 News Sustainability Brand

CO2 compensation in the advertising market: OWM and diffferent implement green media tool

Gehirn aus Baumwolle auf beigem Keramikkopf

1. Feb 2022 Article New Growth

New mindset for New Growth

zwei Hände versuchen einander zu greifen

21. Jan 2022 Article Transformation

How transformation turns insurers into allies

18. Jan 2022 Press Article New Growth

How new growth succeeds in times of new values (GER)

14. Jan 2022 Press Article Digital

Embedded services help banks achieve more growth (GER)

17. Dec 2021 Press Article Transformation

How the trade fair industry can successfully transform itself (GER)

zu einem Netz verbundene Seile vor grauem Hintergrund

2. Dec 2021 Article Digital Innovation Transformation New Growth

Fairs: new paths beyond core business

CEO von diffferent Kristina Bonitz lehnt gegen eine Wand und blickt in die Kamera

30. Nov 2021 News People & Culture

Kristina Bonitz becomes new Co-CEO of strategy consultancy diffferent

30. Nov 2021 Press Article People & Culture

Diffferent brings Kristina Bonitz onto the management board (GER)

30. Nov 2021 Press Article People & Culture

diffferent brings in new Co-CEO of SinnerSchrader (GER)

30. Nov 2021 Press Article People & Culture

Kristina Bonitz becomes Co-CEO of Diffferent (GER)

29. Nov 2021 Press Article Innovation

Trade fairs: New paths beyond the core business (GER)

Weißes Maßband ist um eine Hand gewickelt

18. Nov 2021 Article New Growth

New growth despite restrictions

15. Nov 2021 Press Article Brand

Heimat presents campaign for TK (GER)

15. Nov 2021 Press Article New Growth

New growth despite restrictions (GER)

8. Nov 2021 Press Article Brand

Anyone who dismisses purpose as zeitgeist has not understood it (GER)

21. Oct 2021 Press Article Sustainability Innovation

How sustainable business models succeed in retail (GER)

Solarzellen vor Himmel

12. Oct 2021 News New Business Brand Transformation

From B2B to B2C: diffferent accompanies Solarwatt on its way to the consumer

12. Oct 2021 Press Article New Business

Solarwatt targets end customers with diffferent (GER)

12. Oct 2021 Press Article New Business

From B2B to B2C: diffferent accompanies Solarwatt on its way to the consumer (GER)

15. Sep 2021 Press Article Digital Transformation

From insurer to customer companion: how the digital transformation succeeds (GER)

2. Sep 2021 Press Article Transformation

Why it pays to invest in informed customers (GER)

1. Sep 2021 News People & Culture

diffferent establishes itself as a strategy consultancy for "New Growth"

1. Sep 2021 Press Article People & Culture

Jan Pechmann and Dirk Jehmlich hand over managing director positions (GER)

30. Aug 2021 Press Article Digital Brand

From hype to survival mode: the strategies delivery services use to hold their own in the market (GER)

9. Aug 2021 Press Article Digital Transformation

HR management: How insurers are guiding their workforce through the digital transformation (GER)

3. Aug 2021 Press Article Transformation

Contemporary financial advice needs financial empowerment (GER)

23. Jul 2021 Press Article Brand

How financial service providers improve the financial health of their customers (GER)

21. Jul 2021 Press Article Digital Brand Transformation

What e-commerce providers can learn from brick-and-mortar retailers (GER)

15. Jul 2021 Press Article Digital

Clinics must pick up patients with eHealth services (GER)

7. Jul 2021 News Digital Innovation Transformation New Business

Syzygy Group builds digital strategy for the Frankfurter Buchmesse

18. Jun 2021 Press Article People & Culture Brand Transformation

Trained employees make the difference (GER)

1. Jun 2021 Press Article Transformation Brand

What large stationary retailers can learn from small ones (GER)

19. May 2021 Press Article Sustainability Brand

Injunctions against "climate-neutral" advertising (GER)

17. May 2021 Press Article Brand

Restart Tourism: Hanover advertises nationwide #excitingunexcited (GER)

10. May 2021 Press Article New Growth

Inclusive design: the journey is the destination (GER)

1. May 2021 Press Article Innovation

Inclusive design: 3 principles for a better future (GER)

27. Apr 2021 Press Article New Growth

Positive design: new approaches for more human banks (GER)

Ansicht von unten auf mehrere aufeinander liegende Hände

21. Apr 2021 Article Innovation New Growth

Inclusion through design - how inclusive design succeeds

Schwarz-Weiß-Foto eines Rennradfahrers auf einer Straße

17. Mar 2021 Article Transformation People & Culture

CX management – from insights to impact

11. Mar 2021 Press Article New Growth

How inclusive design succeeds and why it pays off (GER)

8. Feb 2021 Press Article Innovation Brand

Positive design: The principle of happiness as a design principle (GER)

5. Feb 2021 Press Article New Growth

You are not everyone - why inclusive design affects us all and how it can succeed (GER)

zwei Personen in weißen Sneaker stehen um einen auf den Boden gemalten, lächelnden Smiley

30. Nov 2020 Article Innovation

What comes after user experience? Positive Design

Vogelperspektive auf Nadelwald

20. Oct 2020 Sustainability

Good consumption - target groups facing climate change

Roter Mähdrescher erntet Getreidefeld

4. Sep 2020 Article Innovation Transformation

How to – implementing and scaling UX research

Paar, deren Oberkörper durch Vorhang verdeckt ist, sitzt in Fotobox

19. Aug 2020 Article Transformation Innovation

Customer Centricity – What companies can learn from couple relationships

Blick von oben auf ein graues Treppenhaus mit weißen Pfeilen, die nach oben weisen

14. Aug 2020 Article Brand

How customer experience management can succeed

4. Jun 2020 Press Article Innovation

Futures Thinking - actively shaping the future (GER)

3. Jun 2020 Press Article People & Culture Transformation Brand

6 things HR can learn from customer experience (GER)

Blick von oben auf Planzensetzlinge in kleinen Töpfen

25. May 2020 Sustainability Innovation

New Eco-Friendly Economy

11. May 2020 Press Article People & Culture Transformation

What HR can learn from marketing (GER)

Blaues Auge einer Frau, die gerade in die Kamera schaut

6. May 2020 Brand People & Culture

Customer Relationships - How to create them and keep the fire burning

4. Apr 2020 Press Article Transformation People & Culture

Upheaval situations in companies require a new way of working together (GER)

Person steht auf dem Ende eines weißen Pfeils

19. Mar 2020 Brand

Behavior beats attitude - diffferent for Audible

14. Mar 2020 Press Article People & Culture

Meeting or workshop: How to get more out of work meetings (GER)

11. Mar 2020 Press Article Sustainability Transformation

How sharing is shaking up the fashion industry (GER)

31. Jan 2020 Press Article Sustainability Brand

How companies should communicate on the topic of sustainability (GER)

22. Jan 2020 Press Article Brand Innovation

Why customer service has now reached its finest hour (GER)

Frau trägt gelbe Taucherbrille gefüllt mit Steinen

13. Jan 2020 Innovation

Quality beats quantity - Evaluating innovational ideas with lead users

29. Nov 2019 Press Article Brand

Four misconceptions of the purpose debate (GER)

Bienen auf einer Bienenwabe in Schwarz-Weiß

13. Nov 2019 New Business Brand

Purpose – From Buzz to Business

weißes Riesenrad mit blauen Kabinen vor leicht bewölktem Himmel

27. Aug 2019 Brand

Customer Experience

Mann steht vor sich spiegelndem Wasserbecken in einem Gebäude

17. Jun 2019 Brand

Where Customer Centricity dies

Mann schaut nach oben auf den Schatten an der Wand neben ihm

8. Jan 2018 Innovation Brand

User Centricity is not an all-purpose weapon