Achieving new growth together: diffferent and Dr Hauschka develop growth strategy

Through close collaboration and co-creative approaches, Dr Hauschka and diffferent are developing a robust growth scenario for the natural cosmetics manufacturer based in Bad Boll/Eckwälden in Baden-Württemberg, which utilises the brand's strengths and is tailored to the international core markets. The approach is geared towards the needs of customers and market developments and, as a first step, identifies potential areas of transformation and action as well as growth levers. Specific strategic approaches and initiatives are developed.

‘Dr Hauschka is already active in more than 40 markets worldwide. The task now is to make the brand future-proof and resilient. The strategy we have developed together is intended to promote new growth based on the brand's strengths without losing sight of the basic principles of sustainable management,’ says Paul End, Managing Director of diffferent.

For diffferent, this is the first project for the natural cosmetics manufacturer, which decided to work with the strategy consultancy without a pitch.

About diffferent
diffferent is the strategy consultancy for new growth. We have been thought leaders for courageous companies and organisations since 1997. We drive transformative brands, strategies and business models for the challenges of tomorrow. In doing so, we combine entrepreneurial success with social relevance, social values and sustainable business practices. With around 75 employees in Berlin and Munich, we advise companies across all sectors, from DAX companies to SMEs. We have been part of the pan-European SYZYGY GROUP since 2017 and are part of the WPP network. 

About Dr Hauschka
Dr Hauschka is a traditional brand of natural cosmetics from WALA Heilmittel GmbH, which has been producing 100 per cent genuine, effective natural cosmetics for over 50 years. ‘Of course we felt like rebels when we developed these unconventional cosmetics,’ said Elisabeth Sigmund about the beginnings of Dr. Hauschka in 1967. Natural cosmetics are not a trend for Dr. Hauschka, but a tradition that goes back decades. Today, the foundation company exports to more than 40 countries. The raw materials for the high-quality products, which are certified in accordance with the international NATRUE natural cosmetics standard, are meticulously selected. Where possible, they are grown in biodynamic quality in the company's own medicinal plant garden or on its own Demeter farm. They are often harvested at dawn so that their full natural strength is retained. What is not grown by hand comes partly from wild collections in the Swabian Alb and partly from organic cultivation projects around the world. Or from partners who work as fairly and sustainably as Dr Hauschka itself. The products are free from synthetic fragrances, colourings and preservatives, silicones, PEGs and mineral oils and respect the natural rhythm of nature and the skin.