Markenwirkung gezielt steuern und den Beitrag zum Unternehmenserfolg sichtbar machen
Our approach: The Brand Impact Navigator in four steps
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1. Performance Report – How effective is our brand really?
We analyse the brand's financial contribution to sales and measure its psychological impact. This makes the brand a measurable business factor. -
2. Driver Map – What drives brand value?
We identify the key factors influencing brand equity and quantify their contribution to incremental sales. This creates a clear map of the growth drivers relevant to the brand. -
3. Goal System – What are our goals for the brand?
A strategically anchored goal system makes brand management plannable, connectable and controllable – aligned with the company's goals. -
4. Steering Cockpit – How do we actively control the impact?
We monitor brand performance in real time using a data-based cockpit. This allows us to set precise control impulses and identify drops in impact at an early stage.
The result: more control for greater impact
- Clear insights into the status quo and impact of the brand
- Strategically defined goals with concrete options for action
- Focused investments in what matters economically
- ROI-based arguments for internal and external persuasion
- Real-time monitoring for continuous optimisation
Interested?
We will introduce you to the Brand Impact Navigator in a compact 45-minute conversation. Together, we will examine whether individual modules can already make a real difference to your brand management.
We look forward to hearing from you!
Simply leave your contact details or send an email to:
Jasmin Seitel | Business Partner Brand Management
jasmin.seitel@diffferent.de
or
Pasquale Semonella | Practice Lead Brand
pasquale.semonella@diffferent.de
We will then get in touch to arrange an appointment.
