New business: DB Fahrwegdienste and diffferent launch strategic cooperation

With immediate effect, the diffferent strategists will advise and support DB Fahrwegdienste in the further development of a future-oriented corporate strategy. To this end, they will develop an emotional and visionary mission and target image for DB Fahrwegdienste GmbH, which will present and position the company as a strong unit within the DB Group and as an attractive employer. The new self-image and the corresponding messages should make it clear what DB Fahrwegdienste stands for and why it is worth working here.

The project marks the start of the collaboration between diffferent and the local DB Fahrwegdienste GmbH.

"By being commissioned by DB Fahrwegdienste, we are further expanding our strategic collaboration with Deutsche Bahn in terms of new growth. We are delighted to be able to further strengthen our new customer in its commitment to the mobility transition and thus make a contribution to a more sustainable future," says Paul End, who was recently promoted to Managing Director of diffferent.

About diffferent
diffferent is the strategy consultancy for new growth. We have been thought leaders for courageous companies and organizations since 1997. We drive transformative brands, strategies and business models for the challenges of tomorrow. In doing so, we combine entrepreneurial success with social relevance, social values and sustainable business practices. With around 75 employees in Berlin and Munich, we advise companies across all sectors, from DAX companies to SMEs. We have been part of the pan-European SYZYGY GROUP since 2017 and are part of the WPP network. 

About DB Fahrwegdienste
With a team of over 3,000 employees and using state-of-the-art technology, DB Fahrwegdienste ensures vegetation maintenance and environmental and project management along the rail network as well as all track construction sites throughout Germany. Specialists also coordinate unmanned aerial system (UAS) operations for the DB Group. DB Fahrwegdienste Logistics also supports construction projects with the delivery and removal of vehicles and materials and offers winter services throughout Germany.
DB Fahrwegdienste is a subsidiary of DB InfraGO with seven branches throughout Germany. These manage the maintenance of around 60,000 kilometers of track and the securing and supply of more than 100,000 construction sites every year.