Pitch win: diffferent wins Miele strategy pitch

In future, diffferent will provide the renowned Gütersloh-based manufacturer of domestic appliances in the premium segment with strategic and communications advice in these two departments on a number of important and future-relevant topics. For example, diffferent will support Miele's research on future scenarios with regard to how markets and society in the USA, Asia and Europe have changed following the coronavirus pandemic. Over the next few months, diffferent's strategists and consultants will work with Miele to develop overarching, future-oriented social images and product innovations from this process and develop a uniform target image for the future of the Miele portfolio.

For diffferent, the mandate with Miele is the second pitch win in a short space of time. A few weeks ago, the strategy consultancy announced that it was supporting NIO, the internationally active company for intelligent premium electric vehicles, with its market entry in Germany.