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7. Jul 2021

Syzygy Group builds digital strategy for the Frankfurter Buchmesse

Logo Frankfurter Buchmesse schwarz-weiß

We develop digital business models for the B2B and B2C sectors of the largest international trade fair for the book and content trade

Berlin/Bad Homburg, July 7, 2021 - Frankfurter Buchmesse has commissioned the SYZYGY GROUP to develop a long-term digital strategy for the leading trade fair for the international publishing and content industry. The technology and information provider MVB is also involved as an additional partner in the collaboration, which has initially been agreed until 2024. The SYZYGY GROUP's strategic approach and convincing concept led by its strategy and business design consultancy diffferent from Berlin and SYZYGY Techsolutions won out over the competition.

The SYZYGY Group, the Frankfurter Buchmesse and MVB have already started work. This includes the development of sustainable business models for the B2B and B2C sectors, which will complement the physical trade fair format in the long term and independently of the pandemic. The mandate also includes the joint development and expansion of digital platform solutions. The focus here is on concrete benefits for exhibiting companies, trade visitors and the public. Based on the experience gained in 2020, the SYZYGY GROUP is initially developing the digital customer journey for this year's Frankfurter Buchmesse (20-24 October 2021) and optimizing the user experience

Ronald Schild

Managing Director of MVB

"Our goal in the current project is to work together with the various customer target groups of Frankfurter Buchmesse to develop a powerful digital infrastructure. The processes and services must meet a wide range of requirements. That's why we are relying on cooperative and flexible development methods that directly involve the target groups and have already proven themselves in other projects"

Juergen Boos

Managing Director of Frankfurter Buchmesse

"The Frankfurt Buchmesse is a festival with international appeal and a global marketplace that is constantly evolving. The SYZYGY GROUP impressed us with its deep understanding of our industry, its digital strategy and its rapid implementation expertise"

Franziska von Lewinski


"Connecting the analog and digital worlds for the Frankfurt Book Fair is a topic close to our hearts. We are delighted to have been awarded this important lead mandate and would like to thank them for their trust. In close cooperation with the employees of Frankfurter Buchmesse and MVB, our team will contribute its strengths in the disciplines of strategy, digital business development, customer centricity and technology"

We are happy to receive project inquiries

Jana Kamm,

Managerin Corporate Communications