Business expansion: AI future scenarios for Techniker Krankenkasse

As a strategic basis, diffferent's strategists and consultants work with the TK management team to develop four future scenarios for marketing with AI. The transformation process designed by diffferent is based on a holistic approach that combines the findings from a foresight process methodology with strategy and organizational development. In this way, various relevant fields of action are defined and a concrete transformation roadmap with directly implementable measures is designed.

"TK has always positioned itself as a driving force for innovative healthcare solutions. The AI initiative developed together with diffferent underlines this claim - and enables our management team to actively shape the change in marketing with a clear vision of the future and concrete measures," says Andreas Bündert, Head of Marketing at TK.

Paul End, Managing Director of diffferent, adds: "AI only unfolds its potential if companies proactively manage change. With a clear vision of the future, strategic ambition and strong leadership, technology can be turned into new growth. This is precisely the path the TK management team has taken with this initiative - determined, forward-looking, together."

diffferent has been working for Techniker Krankenkasse since 2014 and is further expanding its mandate with Germany's largest health insurance company with this project.

About diffferent
diffferent is the strategy consultancy for new growth. For over 25 years, they have been partners for holistic strategies at the interface of brand, organization and portfolio. Together with courageous companies, they develop sustainable growth potential - with creative power, analytical clarity and entrepreneurial vision. With around 65 employees in Berlin and Munich, diffferent advises companies across all sectors, from DAX companies to SMEs. They have been part of the pan-European SYZYGY GROUP since 2017 and are part of the WPP network. 

About Techniker Krankenkasse
With over 11 million policyholders, Techniker Krankenkasse (TK) is the largest statutory health insurance provider in Germany. In 2018, TK was the first health insurance company in Germany to provide an electronic health record for its policyholders. TK promotes innovation and positions itself as a driving force for smart healthcare solutions.