Universal Music Group

What can a direct-to-fan model look like for a music label?

Challenge and approach

As part of a research and strategy project using the "Jobs to be done" framework and co-creation sessions, diffferent was able to accompany Universal Music Entertainment GmbH on the way to implementing their D2C strategy.

Henri Holjewilken

Chief Technology Officier, Universal Music Group

 "Through the joint project with diffferent, we were able to identify further opportunities for new value creation potential for Universal Music Germany."

Further projects

We are happy to receive project inquiries