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Create & Prevent Strategic SurpriseCreate & Prevent Strategic Surprise

create & prevent
strategic surprise

what moves us

diffferent - AI and Marke­ting

AI and Marke­ting

AI is becoming a crucial tool to make marketing more efficient. Whether it develops into your secret weapon or your competition depends solely on you. For the symbiosis of man and machine can be both a blessing and a curse.

more about AI and Marketing
diffferent - Is digitalization disrupting human satisfaction?

Is digitalization disrupting human satisfaction?

Every digital innovation comes with the promise of saving time and eliminating hassle. This leads to a world of increasing convenience and abundance, where many things in our daily lives require less and less effort. We can fulfil our desires much more easily, reaching more and more moments of instant gratification.

diffferent - Why fff and yyy are now next to each other in the alphabet

Why fff and yyy are now next to each other in the alphabet

diffferent and SYZYGY join Forces. SYZYGY now holds a majority. We are convinced that this is the right step for us at the right time.

mehr zu Syzygy
diffferent -  Custo­mer Cen­tri­city

Custo­mer Cen­tri­city

We believe in Customer Centricity. Those who start innovation projects by bringing their customers on board will ultimately win.Important insights, money and time.

more about Customer Centricity

how we work

Rational & Emotional

As a strategy agency, we combine the best of both worlds: the analytic rigour of a management consultancy with the imagination of a creative agency.

Strategy & Implementation

For us, implementation begins where strategy ends. We get tangible results by moving swiftly to prototypes and pilots.

Agile & Stable

Agility is the new stability. Rapid iteration and consistent co-creation help us to do the right things and to do them well.

Please & Thanks

We value our clients deeply. And we expect the same in return.

our topics

diffferent - ACT_what we do

ACT_what we do

go to ACT
diffferent - BE_join the team

BE_join the team

go to BE
diffferent - TRY_first steps

TRY_first steps

go to TRY
diffferent - THINK_say what?!

THINK_say what?!

go to THINK