Brand & Transformation Strategy
Our Mission
We show how new growth can be achieved from the strengths of the brand and the organization, and awaken the potential of brands to develop companies with a clear attitude in a regenerative and sustainable way.
Attitude meets sustainability
In dynamically changing environments, a new adaptive understanding of strategy and vibrant organizations are needed to enable sustainable development. Strong brands with a clear attitude give relevance and direction to entrepreneurial action, convey meaning and inspire people.
What we do
- We help brands and organizations to find their identity, ambition and strategic direction and make them tangible for all target groups.
- We define business areas and product portfolios in line with sustainable brand architectures and develop inspiring brand positioning.
- We create experiences for customers and employees.
- We design development processes for responsive and regenerative organizational and leadership cultures.
We connect the right strategy and transformation modules
Brand-based and people-centered
We awaken the potential of brands in strategy and transformation processes: as a strategic guard rail and source of inspiration as well as a portfolio translator and emotionalizer of value propositions in markets.
We design co-creative development processes and inspire people for new growth: For us, activation does not just begin when the strategy is in place, but already during its development.
We are happy to receive project inquiries
Dr. Christian Seeringer,
Business Partner
Emke Hillrichs,
Business Partner
Christian Seeringer and Emke Hillrichs
Business Partner
"We believe in the power of an integrated view and ambitious design of brand, strategy and transformation in organizations."
Development and establishment of effective CX management
In order to consistently align the customer experience with the needs of the different target groups and at the same time take the brand experience to the next level, we supported a major German car manufacturer in the development and establishment of a customer experience management system.
