Dr. Hauschka

Strategic transformation of the brand for sustainable growth

Client

Dr. Hauschka is a German pioneer brand for natural cosmetics that has been setting standards since 1967. Today, the brand is represented in over 40 markets worldwide and offers more than 170 certified face and body care products as well as a make-up range - awarded the international NATRUE seal of quality.

The task

Natural cosmetics are booming, competition is growing: How can Dr. Hauschka sustainably differentiate itself in international markets with its strong DNA?

Changing customer needs: How does the brand remain relevant in the long term, and what does a strategic growth path for the global brand look like?

Our approach

diffferent combined international primary and secondary research with futurology. Through a holistic analysis, we developed growth scenarios that offer Dr. Hauschka orientation and targeted growth impulses.

Our procedure

Market analysis & trends - Analysis of the current business situation and identification of relevant developments.
Focus on customers & brand - Analysis of market trends, customer needs and brand perception.
Tapping growth potential - identification of key levers for product, target group and pricing strategies.
Scenarios for sustainable growth - development of long-term positioning scenarios.
Economics & feasibility - evaluation of the viability and feasibility of the scenarios.

Meera Ullal

Wala Heilmittel GmbH, Global Director Brand and Communications & Member of the Board

“The collaboration with diffferent was extremely efficient and provided valuable insights as well as concrete recommendations for action that will benefit our company in the long term. We particularly appreciated the team - their positive attitude, open communication culture and tangible passion for our brand.”

The result

Global brand vision - A future-oriented strategy that combines identity and growth.

Long-term transformation roadmap - A clear framework for action until 2027 for sustainable growth.

Directly actionable measures - Concrete growth levers that can be implemented immediately.

Clear differentiation in the market - International market analyses and precise positioning strengthened Dr. Hauschka in the global natural cosmetics market.

Through in-depth market research and the interdisciplinary collaboration of diffferent's Research, Foresight, Business Design and Brand Management departments, the project delivered groundbreaking insights and clear strategic recommendations on how Dr. Hauschka can proactively secure its market leadership.